MAR009-6 Assignment Brief
Unit Title: Marketing
Unit Coordinator: Dr. Carmine Franco De Vita Unit Code: MAR009-6
Assignment Title/No: Assessment 2 Assessment Weighting: 70%
Submission date/week: Week 14 Anonymous Marking? No
Submission instructions Submission is electronically via BREO/Turnitin.
Core Learning Outcomes for this assessment
Core Learning Outcome
On completion of this assessment you should be able to: Threshold Standards
To achieve the learning outcome you must demonstrate the ability to:
Core Learning Outcome 2
Appraise and contrast marketing theories and related information/data to enable the development of effective marketing mix planning for a target market/specific audience.
Exhibit a postgraduate level ability to identify, analyse and appraise relevant/appropriate marketing theories.
Express a postgraduate level understanding of the role and value (for marketing), of effective targeting of products and services as well as a postgraduate level ability to identify/gather marketing-relevant data/information, in order to support your marketing mix plan proposals.
No Assessment Method* Description of Assessment Method Weight
% Learning Outcomes Assessed Submission week (assignments) or length (exam)
Academic Week 14
Individual Written Report
In assessment 2, you are required to use the information/analysis you gathered/carried out for assessment 1 as the basis for an appropriately and significantly revised marketing mix for the currently underperforming product you identified and analysed, for a specific target market of your choice.
As part of the process you are required to identify and appraise the existing marketing mix and contrast current marketing theories and related information/data so as to ensure that (in this assignment), you develop a revised, balanced, effective and relevant new marketing mix strategy. This must be relevant / appropriate to your key target market/specific audience.
Format for submission
This assignment should be submitted in a short (but strictly), Marketing Report format. A pro-forma with key headings will be provided for you in BREO.
A minimum of 16 different referenced academic sources are required. No more than 20% of all ‘academic’ references may be from non-peer reviewed sources.
The sources of all figures and data included in your report must be clearly cited in their relevant/appropriate places within your report, as well as in the reference section of the document.
Word limit: 2000 words (+/- 10%)
Extent of Collaboration Allowed
This is an individual assignment and therefore no collaboration with other individuals undertaking this assessment will be allowed.
Knowledge & Understanding:
• Exhibit a postgraduate level ability to identify, analyse and appraise relevant/appropriate marketing mix theories.
• Apply relevant/appropriate marketing mix theories in an appropriate way to the task, with originality and autonomy.
• Apply relevant conceptual structures and argument making excellent use of scholarly conventions
• Demonstrating independence of thought and intellectual rigour and consistency.
40% of the overall mark.
Intellectual (thinking), Practical and Affective Skills
• Analysis and application of key issues/concepts/ethics.
• Development and application of appropriate marketing mix concepts, structures and argument, making consistent use of scholarly conventions.
• Research skills, independence of thought, intellectual rigour and consistency.
40% Of the overall mark.
• Clear and consistent report structure according to the instructions of the report brief.
• All sources clearly acknowledged and correctly referenced.
• Clear and consistent language and expression.
20% Of the overall mark.
Online feedback can normally be accessed via BREO/Turnitin, 15 working days after the assessment. Your mark / grade will not be communicated to you via TURNITIN; you will need to refer to your SiTs e-vision account. The mark/grade remains provisional until approved by the relevant examination board.
Professional Academic Development:
The Professional Academic Development team offer study support to students at the University of Bedfordshire. Areas where PAD can help, in relation to this assignment, are:
• Structuring assignments
• Academic writing
• Critical thinking and analysis
• Avoiding plagiarism
• Time management and prioritising
• Researching and evaluating information
All students can access the PAD BREO site. This contains a wide range of helpful resources, including study guides, tip sheets and website links. Study skills workshops are run throughout the academic year at Bedford and Luton. These are normally free, run on more than one day and are open to all students. Full details can be found at: http://lrweb.beds.ac.uk/pad/workshops, or on the PAD BREO site.
All students are able to book a one to one tutorial with a PAD tutor to discuss their study skills or assignment feedback. If you would like to make an appointment, please visit your Student information Desk [SiD] or contact the PAD team:
Bedford campus, Polhill Avenue: 01234 793081
Luton campus, Park Square: 01582 489202
Reading and Resources:
Subject –specific library guides are available in printed format in the LRC and on the Learning Resources web site http://lrweb.beds.ac.uk/guides/subjectguides. These guides tell you which resources are important for your particular course. The Subject Librarian is Alan Bullimore and he can be contacted by email at firstname.lastname@example.org or by phone 01582 743488. Alan is based in the Luton Campus. You can call free of charge from the LRC enquiry desk.
Written By: Dr Carmine Franco De Vita
Moderated By: Dr Habte Selassie